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Furore

Buyer Personas

Opportunistic buyer​

Budget €25 – €100

  • One-off buy​
  • Potentially gift​
  • One knife to rule them all

Needs:

  • Price/quality ratio​
  • First impression (esp. for gifting)

Matching products​

  • Basic chef​
  • 1 out of 3 expert series​
  • Knife holder​
  • Cutting board

Amateur chef

Budget €50 – €250

  • Potential longer term customer​
  • Fanatic user, passionate​
  • Multiple items

Needs: ​

  • Quality​
  • Specific material​
  • Longevity​
  • Background information

Matching products​

  • (Basic chef)​
  • 2 or 3 out of expert series​
  • Limited series​
  • Knife holder​
  • Cutting board​
  • Sharpening rod​
  • Whetstone